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Upcoming Events

  • BID Connects - Coffee and Conversations
    BID Connects - Coffee and Conversations
    BID Connects - Coffee and Conversations
    Wed, Feb 12
    Lake Geneva
    Feb 12, 2025, 8:00 AM – 10:00 AM
    Lake Geneva, 727 Geneva St, Lake Geneva, WI 53147, USA
    Feb 12, 2025, 8:00 AM – 10:00 AM
    Lake Geneva, 727 Geneva St, Lake Geneva, WI 53147, USA
    Meet Wisconsin Main Street and network with your local business community.
  • Downtown's Annual Meeting & Community Improvement Awards
    Downtown's Annual Meeting & Community Improvement Awards
    Downtown's Annual Meeting & Community Improvement Awards
    Wed, Mar 12
    Location is TBD
    Mar 12, 2025, 7:30 AM – 9:30 AM
    Location is TBD
    Mar 12, 2025, 7:30 AM – 9:30 AM
    Location is TBD
    Stay tuned for our Annual Meeting Details!
  • Downtown Lake Geneva's Annual Spring Wine Walk
    Downtown Lake Geneva's Annual Spring Wine Walk
    Downtown Lake Geneva's Annual Spring Wine Walk
    Sun, May 18
    Lake Geneva
    May 18, 2025, 12:00 PM – 4:00 PM
    Lake Geneva, 617 W Main St, Lake Geneva, WI 53147, USA
    May 18, 2025, 12:00 PM – 4:00 PM
    Lake Geneva, 617 W Main St, Lake Geneva, WI 53147, USA
    We are anxiously awaiting Spring and what better way to enjoy those brightening days than with a fun Wine Walk around Downtown?! Join us for the highly anticipated Spring Wine Walk. Spend a lovely afternoon strolling through the streets of Lake Geneva, enjoying samples of wine along the way.
  • Downtown's Lemonade Crawl
    Downtown's Lemonade Crawl
    Downtown's Lemonade Crawl
    Wed, Aug 20
    Location is TBD
    Aug 20, 2025, 3:00 PM – 6:00 PM
    Location is TBD
    Aug 20, 2025, 3:00 PM – 6:00 PM
    Location is TBD
    Join us for our 2nd Annual Lemonade Crawl! Details to be shared soon.
  • Lake Geneva Maxwell Street Days
    Lake Geneva Maxwell Street Days
    Lake Geneva Maxwell Street Days
    Fri, Aug 22
    Location is TBD
    Aug 22, 2025, 10:00 AM – Aug 24, 2025, 5:00 PM
    Location is TBD
    Aug 22, 2025, 10:00 AM – Aug 24, 2025, 5:00 PM
    Location is TBD
    Don't miss this annual tradition! Tons of shopping deals all weekend long!
  • Lake Geneva Oktoberfest
    Lake Geneva Oktoberfest
    Lake Geneva Oktoberfest
    Sat, Oct 11
    Lake Geneva
    Oct 11, 2025, 11:00 AM – Oct 12, 2025, 5:00 PM
    Lake Geneva, Lake Geneva, WI 53147, USA
    Oct 11, 2025, 11:00 AM – Oct 12, 2025, 5:00 PM
    Lake Geneva, Lake Geneva, WI 53147, USA
    Join in all the fun at our Annual Oktoberfest in Downtown Lake Geneva!
  • Downtown Lake Geneva's Fall Wine Walk
    Downtown Lake Geneva's Fall Wine Walk
    Downtown Lake Geneva's Fall Wine Walk
    Sun, Nov 02
    Lake Geneva
    Nov 02, 2025, 12:00 PM – 4:00 PM
    Lake Geneva, 617 W Main St, Lake Geneva, WI 53147, USA
    Nov 02, 2025, 12:00 PM – 4:00 PM
    Lake Geneva, 617 W Main St, Lake Geneva, WI 53147, USA
    Join us for the highly anticipated Fall Wine Walk. Spend a lovely afternoon strolling through the streets of Lake Geneva, enjoying samples of wine along the way. Get inspired for holiday shopping season too!
  • Light Up Lake Geneva
    Light Up Lake Geneva
    Light Up Lake Geneva
    Fri, Nov 28
    Lake Geneva
    Nov 28, 2025, 10:00 AM – Nov 30, 2025, 8:00 PM
    Lake Geneva, Lake Geneva, WI 53147, USA
    Nov 28, 2025, 10:00 AM – Nov 30, 2025, 8:00 PM
    Lake Geneva, Lake Geneva, WI 53147, USA
    Join us for Downtown's Annual Tree Lighting Ceremony in Flat Iron Park and Shop Small Weekend! Vote on your favorite business holiday decor and enjoy shopping deals and experiences to kick off the holiday season!
  • Santa Visits Downtown!
    Santa Visits Downtown!
    Multiple Dates
    Santa Visits Downtown!
    Thu, Dec 04
    Lake Geneva
    Dec 04, 2025, 5:00 PM – 7:00 PM
    Lake Geneva, Lake Geneva, WI 53147, USA
    Dec 04, 2025, 5:00 PM – 7:00 PM
    Lake Geneva, Lake Geneva, WI 53147, USA
    Join us on Thursdays in December around Downtown locations to visit with Santa, grab a pick, and enjoy a treat. Stay downtown for holiday shopping or grab a bite at one of our local businesses!
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